2012 Games or some laughable 80’s D-list movie title? You make the call

Umm… what in the world were they thinking? This must be, by far, the ugliest Olympics logo ever, if not just the ugliest logo ever. I’m mystified as to how Wolff Olins could create something so horrible. Who was smoking the crack that day? No, really. What went wrong? Surely even the most horrendous “client feedback” couldn’t result in something like this from an agency like Wolff Olins. And they got £400,000.00 for it? Huh? I’d want my money back as well as payment for injury to my design sensibilities for having even looked at it. And, I know I’m not on my own here.
I really would love to know what “inspired” this and how the logo evolved. I just can’t imagine it. If you are as appalled as I am, consider signing this petition.











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